At the beginning of this year, Wang Chuanfu, the founder of BYD, talked about the competition in the domestic market at the communication meeting, and said that BYD has pricing power in the 100,000-200,000 market, but it will not make others lose their way. Even so, with the launch of BYD Qin Plus Champion Series, it has distinct advantages, constantly compressing the car market with the most advantages of joint venture brands, and erecting the strategic banner of oil-electricity equivalence in China auto market. Today, BYD’s Song Champion Series, which contributed nearly one-third of the sales last year, struck. The BYD Song Pro DM-i Champion Series took over the oil-electricity equivalence and entered the 150,000-class compact SUV market with the fiercest competition and the widest product coverage at a price of 135,800 yuan to 159,800 yuan, and the subversion will be carried out to the end.

Relying on the advantages of the system, lowering the user threshold with “five major subversion” and different from the traditional vicious competition of “seeking quantity by price”, BYD is based on the cultivation of “vertical integration mode” for more than ten years, and gradually opens up the core technology blockade of each key link through independent research and development, thus building an industrial supply chain with independent enterprises as the main body and achieving more effective control of manufacturing costs, and finally achieving the product advantage of “excellent price with high price”.

In addition, the 1.5L dedicated Xiaoyun-Plug-in hybrid engine equipped in the BYD Song Pro DM-i Champion Series are matched with permanent magnet synchronous motors, which only takes 7.9 seconds to accelerate at zero speed, and its acceleration performance is comparable to that of a fuel vehicle of 2.0T, while the fuel consumption level of 4.4L/100km in NEDC working condition is only half that of a fuel SUV of the same class. In addition, the fuel vehicle’s extremely long battery life of 1,090km with full fuel can greatly reduce the vehicle cost and completely subvert the users’ demand for 150,000 vehicles. In addition, the improvement of quietness brought by the double-deck sound insulation glass, coupled with the electric-based system characteristics of the DM-i super hybrid, allows users to have an unparalleled quiet space and a brisk, smooth and comfortable driving experience for the same price model, and truly realizes the subversion and dimension reduction blow to the traditional A-class fuel vehicle.

Improve the Product Strength and the User Experience with High Quality

In order to cater to the ever-changing aesthetics of users, the BYD Song Pro DM-i Champion Series not only adds the color of distant mountains and green cars full of oriental charm, but also iteratively refreshes based on the dynasty series design. In detail, the BYD Song Pro DM-i Champion Series broke through the original front face layout, and adopted a wider hexagonal lattice grid, with the design of laminated air diffusers in the fog light areas on both sides, which made the front face look more impactful and slenderer.

Meanwhile, the dynamic waistline with the side of the car extending from the “Dragon Beard” to the tail, combined with the 19-inch double five-blade sports wheels, further enhances the sense of movement of the whole vehicle, and with the wide-body penetrating rear end and dot-matrix taillights, it is easy to hold the preferences of young users. In addition, the BYD Song Pro DM-i Champion Series has been further lengthened and heightened, with the length, width and height of 4738×1860×1710mm and the wheelbase of 2712mm respectively, which makes the whole vehicle more atmospheric and comfortable than the size of a shoulder-sized car.

In terms of interior, the BYD Song Pro DM-i Champion Series have added clear moon meter color schemes. Through the weak contrast two-color design, with the rectangular air outlet of the water rhyme screen, the hollow door armrest and the metal trim, the cockpit becomes more comfortable. In addition, the soft and comfortable “Dragon Ridge” in the front row integrally wraps the relaxing seat, and the back angle of the rear seat is 98 to 118 degrees, and the rear seat is 4:6 divided and fully flat, which meets the needs of multi-scene travel and brings five-star travel enjoyment.

In order to further optimize the car experience, the BYD Song Pro DM-i Champion Series are equipped with full-scene digital keys, adding NFC car keys that support Apple devices, and this function is unique at the same level, covering both Apple and Android systems in all directions. In addition, the new car is also equipped with intelligent power-on and power-off functions. By optimizing the startup process, it can be powered on when unlocked and powered off when locked, which improves the convenience of using the car. The BYD Song Pro DM-i Champion Series also follow the trend of “big screen and narrow edge”, equipped with 8.8-inch floating instrument, and added navigation instrument function, and supported instrument navigation linkage, which is convenient for users to view navigation tips. Moreover, the newly added 3D panoramic image function and the feature-rich DiPilot intelligent driving assistance system have comprehensively improved the convenience and safety of the car.

The BYD Song Pro DM-i Champion Series also decentralize many practical configurations to the entry-level models, including panoramic sunroof, 6-way electric seat for the main driver, automatic air conditioning in two temperature zones, DiLink4.0 intelligent network connection system, remote vehicle control of mobile APP cloud service, remote driving of mobile phone, CN95 high-efficiency filter, independent wireless charging area for mobile phone, front seat with multi-gear adjustable ventilation/heating, and linked atmosphere lights, music, air conditioning and theme interface, which is cost-effective for users.

It is worth mentioning that the pure battery life of the entry-level model of the BYD Song Pro DM-i Champion Series have been increased to 71km, and with the DC fast charging technology that can be charged to 80% in 30 minutes, it fully meets the needs of pure electric commuting to and from work. At the same time, the new car also supports external discharge, and the maximum power can reach 3.3kW. There is no problem in using high-power appliances such as electric ovens and microwave ovens when camping in the wild. In addition, the car-mounted KTV and other functions owned by the new car have built a relaxed and comfortable car experience for users with intelligence.

As the “Global New Energy Sales Champion” and “China Passenger Car Sales Champion” in 2022, BYD quickly seized the high ground of the market and opened a new era of the same price of oil and electricity. As a star model with sales volume, the latest member of BYD Song family, Song Pro DM-i Champion Series, as the subversive of fuel SUV, have shaped the subversive strength of dimension reduction through price optimization, product innovation and car experience upgrade, promoted the “oil and electricity” change, and brought users a more valuable A-class SUV choice in the market “knockout”!